Head of Strategic Partnerships & Media Relations – Global Digital Awards

Founder – DHM

Bushra Izhar is a key strategic force behind Pakistan’s digital events landscape. As Head of Strategic Partnerships & Media Relations for GDA, she builds high-value collaborations with top brands, influencers, PR agencies, and media houses—ensuring nationwide and global visibility for the event.

Her instinct for brand-positioning and communications enables her to create win-win sponsorships that elevate the value of every stakeholder.

Leadership & Industry Contribution

As Joint Secretary of PEA, Bushra plays a vital role in community engagement, member communication, and ecosystem development. She strengthens relationships across the industry and contributes to initiatives that empower Pakistan’s eCommerce sector.

Founder of DHM

Bushra is also the Founder of DHM, where she has led impactful digital and traditional campaigns for leading brands, creating strong market visibility and credibility.

Her work at PEA and GDA reflects her commitment to recognition, empowerment, and the growth of Pakistan’s digital and eCommerce professionals.