Events
UPCOMING
International Events
UPCOMING
Local Events
26 december 2025
Ecommerce Meet Up
October 2026
CXO Exclusive Networking
January 2026
Board Members Meet up
November 2026
Global Digital Awards
September 2026
Ecommerce Summit
Previous Events
November 8th, 2025
Global Digital Awards 2025 & Pakistan’s First International eCommerce Fashion Show
An Initiative by Pakistan eCommerce Association (PEA)
A Historic Milestone in Pakistan’s Digital, Corporate & Creative Transformation
The Pakistan eCommerce Association (PEA) proudly hosted the landmark Global Digital Awards (GDA) 2025, held on 8 November 2025 at The Nishat Hotel, Lahore. The event marked a turning point in Pakistan’s digital evolution—uniting corporate leaders, innovators, entrepreneurs, global partners, and creative industries on one platform for the first time in history.
Organized under the visionary leadership of:
Omer Mubeen – Founder, Global Digital Awards & Chairman, Pakistan eCommerce Association
Sehrish Ali – Event Director, Global Digital Awards & Founding Member, PEA
GDA 2025 brought global visibility to Pakistan’s rapidly expanding digital economy, solidifying the nation’s position as an emerging hub for eCommerce, technology, fintech, logistics, retail, creative commerce, and digital innovation.
A Celebration of Excellence in Pakistan’s Digital Economy
The Global Digital Awards recognized outstanding achievements across the digital spectrum, including:
- eCommerce platforms
- Technology providers
- Payment systems
- Logistics & supply chain innovators
- Startups & emerging entrepreneurs
- Retail & lifestyle brands
- Health, wellness, and social impact organizations
With 1,500+ shortlisted brands and 95,000+ public voters, GDA 2025 became one of the largest and most influential digital awards initiatives in Pakistan’s history.
Pakistan’s First-Ever International eCommerce Fashion Show (IFFC x GDA)
A Revolutionary Blend of Fashion, Business & Digital Commerce
One of the most groundbreaking segments of GDA 2025 was the 1st International eCommerce Fashion Show—a concept introduced and executed under the leadership of PEA in collaboration with the International Fashion Festival Canada (IFFC).
This was not just a fashion show; it was the first digital-commerce-driven runway in Pakistan, where fashion met technology, business, and global market expansion.
What Made This Fashion Show Historic?
- Pakistan’s first eCommerce-focused fashion runway
- Executed by IFFC Canada, bringing international standards in styling, choreography & backstage management
- Designers were showcased as digital-first brands,
October 8-9, 2025
PEA’s First International Delegation to Tech Week Singapore 2025
A Historic Milestone for Pakistan’s Digital & eCommerce Industry
The Pakistan eCommerce Association (PEA) proudly marks a historic achievement with its first official international delegation to Tech Week Singapore 2025, held in October — one of Asia’s largest and most influential technology and eCommerce gatherings.
Led by Omer Mubeen (Chairman & Founder), Sehrish Ali (Founding Member & General Secretary), and Bushra Izhar (Joint Secretary), the PEA delegation represented Pakistan’s growing eCommerce ecosystem on the global stage, fostering meaningful partnerships and highlighting Pakistan’s role as a rising digital economy.
A Landmark Collaboration – Pakistan x Tech Week Asia
During this landmark visit, PEA officially signed a collaboration with Tech Week Asia, opening new doors for cross-border digital trade, business partnerships, and innovation exchange.
The delegation had the honor of meeting with the leadership team of eCommerce Expo & Tech Week Asia, where they exchanged ideas on building regional cooperation in technology, retail, and digital finance sectors.
Highlights of this collaboration included:
- Presentation of a souvenir from Pakistan as a symbol of friendship and collaboration.
- Receiving an official certification of collaboration from Tech Week Asia organizers.
- Launching partnership discussions for the Global Digital Awards (GDA) and Tech Week 2026, aiming to unite global innovators under a shared vision of digital progress.
Strengthening Pakistan’s Global eCommerce Presence
The participation of PEA in Tech Week Singapore marks a defining moment in Pakistan’s eCommerce journey. For the first time, Pakistan’s digital leadership formally engaged with regional tech hubs, international investors, and global retail technology experts, sharing the country’s remarkable progress and future potential.
Through this initiative, PEA aims to:
- Bridge global connections between Pakistani exporters, IT companies, and digital entrepreneurs.
- Promote Pakistani eCommerce talent and innovation on international platforms.
- Facilitate partnerships that encourage knowledge sharing, technology adoption, and sustainable growth.
Building the Future of Digital Pakistan
This milestone reflects the vision of the Pakistan eCommerce Association — to empower businesses, entrepreneurs, and innovators through global exposure and collaboration.
By connecting with leading international ecosystems like Tech Week Asia, PEA continues to drive its mission of making Pakistan a recognized global player in eCommerce, digital trade, and technology-driven growth.
The association’s international engagement paves the way for future collaborations, delegations, and cross-border initiatives that will strengthen Pakistan’s role in shaping the future of global digital commerce.
Event Highlights
- Official Collaboration Ceremony between Pakistan eCommerce Association & Tech Week Asia
- Presentation of Souvenir to Tech Week Leadership
- Global Digital Awards Partnership Announcement
- Networking with Global Industry Leaders
Together, we are building bridges for global collaboration, digital inclusion, and innovation that transcends borders.
February 23, 2025
Pakistan’s First-Ever Performance Marketing Conference 2025
A Breakthrough Event Empowering the Future of Digital Marketing
February 2025 – Lahore, Pakistan
The Pakistan eCommerce Association (PEA) proudly hosted the country’s first-ever Performance Marketing Conference 2025, marking a major milestone for Pakistan’s digital economy and marketing ecosystem. This pioneering event brought together industry leaders, digital strategists, brand architects, eCommerce founders, and media experts to redefine how Pakistani businesses grow in the digital age.
Curated as a knowledge-powered, innovation-driven platform, the conference highlighted the latest strategies, tools, and global trends shaping performance marketing today — from paid advertising and data analytics to conversion optimization and AI-driven marketing.
A Gathering of Visionaries & Digital Leaders
The conference featured sessions led by top digital marketing practitioners and eCommerce experts who shared actionable insights and real-world tactics that businesses can apply immediately.
Key focus areas included:
- Paid Media Mastery: Google Ads, Meta Ads, TikTok & Emerging Ad Platforms
- Conversion Rate Optimization (CRO)
- Performance Tracking & Attribution Models
- AI in Marketing & Automation Tools
- Scaling D2C & eCommerce Brands Through Performance Channels
- Influencer & Content Performance Strategies
The event empowered attendees with hands-on strategies, real case studies, and cutting-edge marketing frameworks to scale their businesses more effectively.
Why This Conference Was a Game Changer
This first-of-its-kind initiative set a new benchmark for Pakistan’s digital landscape by:
- Connecting marketers, founders, agencies, and growth professionals on one platform
- Bridging the gap between industry talent and global best practices
- Helping businesses understand data-driven decision-making
- Encouraging innovation in paid marketing, performance analytics, and customer acquisition
The conference not only highlighted the growing maturity of Pakistan’s digital ecosystem but also reinforced PEA’s mission of empowering businesses through education, collaboration, and global exposure.
PEA’s Commitment to Digital Growth
As the leading voice of the eCommerce industry, the Pakistan eCommerce Association continues to create platforms that:
- Enable skill development
- Support entrepreneurial growth
- Strengthen Pakistan’s digital economy
- Foster industry-academia collaboration
- Promote innovation and global competitiveness
The Performance Marketing Conference 2025 stands as a testament to PEA’s dedication to advancing Pakistan’s digital excellence and preparing the next generation of marketers for the global stage.
Event Highlights
- High-impact keynote sessions from top performance marketers
- Live demonstrations of marketing tools and analytics platforms
- Insightful panel discussions on scaling brands
- Networking between agencies, startups, and eCommerce founders
- Exclusive workshops on paid media and conversion strategies
Pakistan’s digital future is performance-driven — and PEA is proud to lead the way.
January 25, 2025
Go Global eCommerce & AI Conference 2025
Driving Pakistan Toward a Borderless Digital Future
January 2025 – Lahore, Pakistan
The Pakistan eCommerce Association (PEA) successfully hosted the Go Global eCommerce & AI Conference 2025, an influential and future-focused event designed to empower Pakistani businesses, exporters, and digital entrepreneurs to compete at an international level.
Held in January 2025, this conference brought together industry innovators, AI specialists, eCommerce leaders, founders, digital marketing experts, venture partners, and government stakeholders — all aligned to accelerate Pakistan’s entry into the global digital commerce arena.
This powerful event marked a pivotal step in Pakistan’s transformation into a digitally advanced, export-driven, and AI-empowered economy.
A Convergence of eCommerce, AI & Global Trade
The conference explored how cutting-edge AI technologies and global eCommerce models can reshape Pakistan’s economic landscape.
Key discussion areas included:
- AI-powered retail & customer experience
- Cross-border eCommerce opportunities for Pakistani brands
- Global marketplace integrations (Amazon, Etsy, Walmart, Alibaba)
- Export growth through digital channels
- AI adoption for SMEs & startups
- Fintech innovations & digital payments
- Regulatory frameworks & digital trade policies
Speakers highlighted real-world use cases, success stories, and strategies to help Pakistani businesses scale internationally with confidence.
Why “Go Global” Matters for Pakistan
The Go Global eCommerce & AI Conference 2025 served as a launchpad for Pakistan’s global digital expansion, helping businesses:
- Understand international market requirements
- Learn how to build global-ready digital brands
- Adopt AI tools for better efficiency, analytics, and automation
- Improve customer insights through machine learning
- Engage with international partners, investors & accelerators
- Explore new revenue streams in global eCommerce
The conference reinforced PEA’s vision to make Pakistan a key contributor in global digital trade, while equipping local businesses with the future-ready skills and technologies they need to thrive.
Collaboration, Innovation & Growth
The event featured:
- Strategic dialogues with global digital commerce experts
- Interactive workshops on AI marketing, automation, and scaling
- Fireside chats with export leaders and eCommerce innovators
- Networking sessions connecting local entrepreneurs with global partners
These engagements strengthened Pakistan’s position in the international eCommerce ecosystem and opened pathways for long-term collaborations.
Event Highlights
- Keynote addresses from leading AI & eCommerce experts
- Panel discussions on the future of global digital trade
- Workshops on AI implementation for SMEs
- Marketplace onboarding & exporter readiness sessions
- Networking with founders, industry leaders, and tech innovators
PEA’s Commitment to Global Growth
The Pakistan eCommerce Association remains dedicated to enabling Pakistani businesses to adopt global standards, integrate advanced technologies, and access international markets.
The Go Global eCommerce & AI Conference 2025 stands as a defining moment in empowering Pakistan’s digital ecosystem to become more competitive, data-driven, and globally recognized.
Pakistan’s journey to global eCommerce leadership begins now — and PEA is proud to lead this transformation.
December 14, 2024
Global Digital Awards 2024
Pakistan’s First-Ever Dedicated eCommerce Awards
December 12, 2024 — Nishat Hotel, Lahore
The Global Digital Awards 2024, Pakistan’s first-ever awards ceremony exclusively dedicated to the eCommerce and digital industry, marked a historic milestone for the country’s digital transformation journey. Initiated by the Pakistan eCommerce Association (PEA) and organized in collaboration with Deployers and Delogics, the event brought together the biggest names in technology, retail, logistics, fintech, SaaS, and digital innovation.
Powered by Ginkgo and presented by Deployers, with dinner powered by Popcorn Studio, the evening stood as the largest celebration of digital excellence ever held in Pakistan.
A Celebration of Excellence
With 1000+ nominations, 1000+ attendees, and participation from 100+ leading brands, the Global Digital Awards 2024 became the largest digital industry gathering of the year.
A total of 170 brands were announced as winners across Public Choice Awards and Jury Awards, recognizing outstanding performance in:
- eCommerce Innovation
- Digital Media & Performance Marketing
- Retail Tech
- Fintech & Payments
- Technology Solutions
- Logistics & Fulfillment
- SaaS & Emerging Technologies
This ceremony officially set a benchmark for recognizing Pakistan’s digital trailblazers.
Panels, Knowledge Sessions & Industry Engagement
The event featured:
- TED-style talks
- High-impact panel discussions
- Technology trade exhibitions
- Founder-to-founder networking
- Corporate interaction zones
These sessions empowered attendees with insights on global digital trends, AI adoption, cross-border eCommerce expansion, and the future of Pakistan’s digital economy.
Event Scale & Impact
The Global Digital Awards 2024 delivered unprecedented reach and engagement:
- 1000+ Brands Participated
- 170 Award Winners
- 100+ Supporting Brands & Partners
- 50+ Award Categories
- 30 Technology Trade Exhibitors
- 03 Major Panel Discussions
- 16+ Media Coverages
- 25+ Media Blogs Published
- 20+ Million Digital Reach
- 1000+ Corporate Attendees
- 05+ Entertainment Segments
This extraordinary scale solidified the event as Pakistan’s largest technology and eCommerce industry celebration.
A Night Filled with Recognition & Celebration
From red-carpet moments to live entertainment, media interviews, and the grand awards ceremony, Global Digital Awards 2024 delivered a world-class experience.
Brands, founders, creators, innovators, and industry leaders came together to celebrate achievement, build partnerships, and set future goals for Pakistan’s digital landscape.
Vision & Purpose
Global Digital Awards – Pakistan is an initiative by Deployers and Delogics, supported by international eCommerce industry partners.
The mission is to:
- Celebrate excellence in eCommerce, technology, and digital innovation
- Empower Pakistan’s digital ecosystem
- Recognize emerging leaders and groundbreaking startups
- Promote global collaboration and international digital trade
- Inspire businesses through recognition, learning, and community building
This event reflects the commitment to building a thriving, globally competitive digital economy for Pakistan.
Event Highlights
- Awards Ceremony (Public + Jury Awards)
- Panel Discussions with Industry Experts
- Technology Trade Show
- Corporate Networking & Founder Meet-ups
- Entertainment & Celebrity Appearances
- Extensive Media Coverage & Digital Broadcasts
Global Digital Awards 2024 successfully set a new benchmark for Pakistan’s digital future — celebrating innovation, leadership, and the unstoppable growth of the eCommerce industry.
November 30, 2024
Ecommerce Leadership Summit 2024
Uniting Karachi’s Top eCommerce Leaders for a Future-Ready Digital Pakistan
November 30, 2024 — Ramada Karachi DHA
The Ecommerce Leadership Summit 2024 brought together Karachi’s most influential eCommerce founders, decision-makers, and industry leaders for a high-impact day of knowledge-sharing, collaboration, and strategic dialogue.
Powered by City Mail, the summit served as a powerful platform to strengthen Pakistan’s rapidly growing eCommerce ecosystem and accelerate innovation across the industry.
Held at Ramada Karachi DHA, the event marked a significant milestone for the Pakistan eCommerce Association (PEA) as renowned eCommerce professionals and leading brands from Karachi actively participated and contributed to meaningful industry discussions.
A Gathering of Karachi’s eCommerce Titans
The summit witnessed the presence of:
- Leading eCommerce brands & marketplaces
- Top industry heads from Karachi
- Digital commerce innovators
- Logistics & fulfilment experts
- Technology enablers
- Media and digital marketing leaders
These influential voices came together with a shared purpose: to shape the future of Pakistan’s eCommerce landscape.
PEA Partnerships & Collaborations
The Ecommerce Leadership Summit 2024 created the ideal environment for strategic collaborations and partnerships.
Multiple PEA-led initiatives and alliances were formalized during the summit, strengthening relationships with:
- eCommerce solution providers
- Tech & SaaS platforms
- Local digital brands
- Courier & logistics partners
- Industry networks in Karachi
These collaborations aim to expand industry development, education, and policy advocacy under the PEA banner.
Insightful Discussions & Leadership Dialogues
The event offered high-value sessions featuring leadership insights and hands-on experiences shared by experts. Key themes included:
- The evolving landscape of Karachi’s digital commerce
- Challenges faced by growing eCommerce brands
- Cross-city collaboration for national ecosystem growth
- Innovation, logistics, and customer experience
- Preparing Pakistani brands for global eCommerce expansion
Participants engaged in thought-provoking conversations that enriched the collective understanding of emerging trends and future opportunities.
Strengthening Pakistan’s eCommerce Future
The summit reinforced PEA’s mission to bring industry leaders, innovators, and stakeholders together on one collaborative platform.
By connecting decision-makers and enabling powerful partnerships in Karachi, PEA continues to drive:
- Sustainable eCommerce growth
- Industry standardization
- Knowledge exchange
- Innovation-led transformation
- Stronger national digital unity
Event Highlights
- Executive roundtable discussions
- Networking sessions among Karachi’s top digital leaders
- PEA collaborations and partnership signings
- Keynote insights from eCommerce experts
- Media interactions & industry coverage
The Ecommerce Leadership Summit 2024 stands as a landmark gathering for Karachi’s digital community — driving collaboration, innovation, and leadership for a stronger eCommerce Pakistan.
November 02, 2024
Pakistan eCommerce Association Hosts Exclusive CEO Meetup to Foster Industry Collaboration and Growth
On November 2nd, the Pakistan eCommerce Association (PEA) hosted an exclusive CEO Meetup at Popcorn Studio, DHA Raya, Lahore, bringing together Pakistan’s top eCommerce leaders. This invite-only gathering served as a unique platform for visionaries and innovators to connect, collaborate, and share insights on the evolving future of Pakistan’s eCommerce landscape.
The event was led by PEA’s core leadership, with Chairman Omer Mubeen, Vice President Atique Ahmad, General Secretary Sehrish Ali, Information Secretary Umair Arshad, Lahore Convenor Faheem Raza, and Advisor Azam Malik at the forefront. They warmly welcomed esteemed guests, setting the stage for meaningful discussions and strategic networking that underscored PEA’s commitment to propelling the industry forward.
Among the attendees were notable industry figures, including Umer Ghumman, CEO of Pakistan; Bilal Sadaqat, franchise owner of Papa John’s USA; Babar, CEO of PostEx, and other prominent leaders in digital commerce. Their presence exemplified the collective ambition and drive within Pakistan’s eCommerce sector to overcome challenges and embrace opportunities for growth.
The evening highlighted PEA’s mission of uniting eCommerce leaders under a shared vision—one that emphasizes innovation, collaborative problem-solving, and long-term sustainable growth for Pakistan’s digital economy. Through this meetup, PEA strengthened its role as a central platform for industry empowerment, fostering an ecosystem where leaders can shape and steer the future of eCommerce together.
PEA’s CEO Meetup marks a significant step forward in the association’s journey to build a dynamic and cohesive eCommerce community in Pakistan. With continued collaboration and commitment, we are excited to pave the way for a thriving digital economy, creating new opportunities and solidifying Pakistan’s standing in global eCommerce.
October 23, 2024
Pakistan eCommerce Association Secures Seat at the Policy Table with Lahore Chamber of Commerce and Federal Tax Ombudsman
The Pakistan eCommerce Association (PEA) has achieved another landmark in its mission to drive change within Pakistan’s digital economy! In a pioneering meeting with the Lahore Chamber of Commerce and the Federal Tax Ombudsman, PEA took bold strides toward reshaping the future of e-commerce in the country. This significant development promises transformative benefits for online businesses, entrepreneurs, and digital innovators across Pakistan.
Our dedicated leaders, including Mr. Haider Ahmed Qazi, Mr. Azam Malik, Mr. Umair Arshad, Mr. Fahim Raza, Ms. Uns Siddiqi, Mr. Jahangir Ali, and Mr. Rana Hassan, presented an inspiring and well-researched roadmap during the meeting. The focus? Reducing the tax burden on e-commerce businesses and fostering an environment that accelerates sector growth. Their forward-thinking approach won enthusiastic support from Chamber President Mr. Abuzar and Federal Tax Ombudsman Dr. Asif Mahmood Jha.
One of the most impactful outcomes of this meeting is PEA’s permanent seat at the policy-making table. With this achievement, e-commerce professionals in Pakistan now have a strong, influential voice advocating for their interests and contributing to policies that shape the industry. This is a game-changing milestone that marks the beginning of an exciting new era for e-commerce in Pakistan!
More than just a milestone, this meeting serves as the launchpad for an even bigger vision. PEA is building a supportive ecosystem where online businesses can thrive and where entrepreneurial dreams are transformed into reality. This is the time to get involved, connect with other professionals, and be part of the movement that’s paving the way for growth and opportunity.
We encourage everyone in the e-commerce community to stay tuned for more updates. Together, we’ll create a vibrant, dynamic digital economy that fosters innovation, supports growth, and strengthens Pakistan’s position in the global e-commerce landscape. Let’s make history—together!
October 7, 2025
First Board Members Meet-up
Pakistan eCommerce Association’s First Board Members Meet-up: A Milestone for the Future of E-commerce
An incredible first Board Members Meet-up was organized by Muteeb Siddiqui, CEO of The Vertical, in collaboration with the Pakistan eCommerce Association (PEA). This event brought together the pioneers and visionaries of Pakistan’s e-commerce industry under one roof, sparking discussions and ideas that will shape the future of e-commerce in the country. Our collective goal? To drive innovation, unify efforts, and work toward revolutionizing Pakistan’s digital economy.
A special thank you goes to Mr. Azam Malik, Co-Founder of Future Fest and CEO of Ejad Labs, who has graciously taken on the role of Advisor to PEA. His extensive experience and profound insights are invaluable, providing us with the guidance needed to make strategic, impactful decisions. Mr. Malik’s support and leadership underscore our shared commitment to a robust and sustainable e-commerce future in Pakistan.
We are also grateful for the active participation of key industry leaders, whose expertise added depth and direction to our discussions. Among those whose contributions we deeply appreciate are Omer Mubeen, Haider Ahmed Qazi, Sehrish Ali, Umair Arshad, Sanan Khan, Obaid Arshad, Arzish Azam, Saqib Naqvi, Malik Sajid Riaz, Nida Siddiqui, Summra Ubrar, Mateen Mughal, Maaz Farooq, Uns Naeem, Syed Jahangir Ali, Faraz Naseer, Atta Azad, Muhammad Ali Khan, Muhammad Raza, and Bushra Izhar. Each of you brought unique insights that have already set us on a promising path toward transformation and growth.
Looking ahead, PEA remains dedicated to building a unified platform that will empower youth, inspire innovation, and bring transformative change to the sector. Together, we are not only fostering the growth of e-commerce in Pakistan but are also paving the way for a future driven by collaboration, advancement, and opportunity.
Thank you to everyone who joined us on this journey. Let’s keep building the future of e-commerce in Pakistan—together!
Recap Previous Events
FAQ
Frequently Asked Question
Does PEA organize events in Pakistan?
Yes. PEA organizes nationwide events such as:
- Performance Marketing Conference
- Go Global Summit
- eCommerce Symposiums
- GDA – Global Digital Awards
- International eCommerce Fashion Shows
- Regional networking meetups
- Training programs
Are PEA events open to the public?
Some events are open to the public, while others are member-exclusive or invitation-only.
Details are shared on PEA social platforms.
How can I become a speaker at PEA events?
You may apply through the “Become a Speaker” form in the designated event registration form
Applications are reviewed based on:
- Expertise
- Industry relevance
- Achievements
- Speaking experience