Sehrish Ali
Vice President – Pakistan eCommerce Association (PEA)
Sehrish Ali
CEO & Creative Director – DeLogics
Sehrish Ali is a visionary leader shaping the future of Pakistan’s digital and eCommerce sectors. As the CEO & Creative Director of DeLogics and the Vice President of PEA, she blends creative excellence, data-driven strategy, and technological innovation to build powerful digital growth solutions for businesses across Pakistan and global markets.
With extensive experience in marketing, eCommerce, brand strategy, and digital transformation, Sehrish has helped countless brands scale through performance-led strategies and innovation-driven campaigns. Her leadership is defined by a balance of creativity and analytical precision—ensuring every initiative delivers long-term, sustainable results.
National Impact & Industry Leadership
As Vice President of PEA, Sehrish works closely with industry leaders, policymakers, global partners, and the entrepreneurial community to uplift Pakistan’s digital commerce landscape. She actively contributes to advocacy, ecosystem reforms, and strategic collaborations that enable businesses to thrive.
Sehrish plays a significant role in national strategy development as a strategic advisor to the Prime Minister Youth Program (PMYP), supporting initiatives for digital literacy, entrepreneurship development, women’s economic empowerment, and youth employment.
Championing Women Empowerment
At DeLogics, Sehrish launched the Women Enablement Program, providing women across Pakistan with:
- Digital skills development
- Freelancing opportunities
- eCommerce training
- Remote creative and technical work avenues
Her mission is to help women achieve financial independence through digital economy participation
Global Collaborations & Cross-Border Growth
Sehrish has spearheaded international partnerships across:
- Singapore
- UK & Europe
- Canada
- Qatar & UAE
She co-leads major global delegations and international events, representing Pakistan at world-leading exhibitions and tech shows—helping Pakistani businesses explore new markets and global opportunities.
Building Pakistan’s Digital Future
Through her leadership at PEA and DeLogics, she continues to:
- Empower businesses with training & digital audits
- Facilitate global market access
- Drive innovation and cross-border eCommerce
- Strengthen Pakistan’s presence in international markets
Sehrish is widely recognized as one of Pakistan’s most influential female leaders in the digital space—trusted by businesses, government bodies, and global partners alike.